AS COMPANY was founded in 1990 in Thessaloniki and is active in the production and trading of toys, based in Oreokastro. Its portfolio covers board games and puzzles, educational and STEM products, infant and toddler items, dolls and plush toys, vehicles and outdoor products, distributed both through its own network and through partner stores.

In toy stores that also carry children's clothing or costume sections, the hanger must be smaller than standard, roughly 30 to 36 centimetres in length, with an anatomical shoulder curve rather than a wide surface. It is equally important that there are no sharp edges or detachable parts, since the products sit at a height children can reach.